When Cute and Love Collides – Holika Holika Heartful Moisture Lipstick

by lyn on August 19, 2013 · 2 comments

in Holika Holika, Lipstick

Hello, again! I know it’s been a while since the last time I blogged so you may be wondering where I’ve been. Actually since my trip to London a couple of months ago, I haven’t been anywhere. Just going through my daily life consisting of work and personal stuff. And before you know it, it’s mid-August and time has flown by so quickly.

Anyway, those who have been following my blog will know that I am a sucker for cutesy packaging. My inner schoolgirl finds it hard to resist anything pink and shiny. And when there are hearts or ribbons and bows involved, I tend to lose my head quite a bit.

heartful lipstick

This was how I ended up coming home with these Holika Holika Heartful Moisture Lipsticks. How can anyone say no to such adorable, little things? At least I didn’t lose my sanity completely and only came home with two.

heartful lipstick

The most interesting element to these lipsticks are the fact that they are heart-shaped and the shape is retained throughout the entire length of the lipstick. Cute, cute, cute!

heartful lipstick
* PK121 Pink Love and RD807 Candy Red *

The quality of these lipsticks is actually pretty decent. The texture is soft and smooth and glides on without tugging. It has a slightly glossy finish, which is quite nice because matte shades tend to leave my lips looking dry and severe.

The consistency feels moisturising and it’s not surprising because it’s formulated with a blend of plant-based essential oils such as sweet orange oil, grapefruit oil and olive oil. However if you have very dry, flaky lips, I’d still recommend exfoliating them and applying a lipbalm beforehand because it will catch onto flaky bits.

heartful lipstick

It is not as pigmented as I would have liked but the colour can be built up. Do be aware that if you add more layers, the lipstick has a tendency to become streaky and it will take a while for it to “melt” into the lips.

It is not a particularly long-lasting lipstick as I find myself reapplying by mid-day and it definitely will not last through a meal. But it’s fine with me because I do not mind whipping out this lil’ cutie from my bag for a touch up.

heartful lipstick

Overall, I will give the Holika Holika Heartful Moisture Lipstick a thumbs-up but I won’t recommend it for those with very dry lips. Also I must applaud the Koreans for their fabulous packaging ideas and yes, cuteness sells. I think there are six different shades available. I came across these at the Holika Holika store in Sunway Pyramid and I think there’s another branch in Berjaya Times Square (correct me if I’m wrong). Each Heartful Moisture Lipstick costs around RM30 (sorry, I forgot the price) for a 3.8g tube.

Do you “heart” these lipsticks too and have you tried anything from Holika Holika? I’m relatively new to the brand and would love some recommendations from you.

{ 2 comments… read them below or add one }

Paris B August 19, 2013 at 10:08 AM

Ah these are cute, but I’m the opposite of you. I see cute and I run far away in the opposite direction! But damn! These Koreans know how to sell their stuff!
Paris B recently posted..Enter Laura Mercier: Cast a Dark Spell with the 1-minute Mystical smoky eyeMy Profile


plue August 19, 2013 at 6:55 PM

ah these are cute! i think I’ve seen them around, Isetan should have them too I think. Candy Red is pretteeehhhhh!

should be even cheaper if you can buy them from Korea itself!
plue recently posted..Guerlain Sakura Cherry Blossom G Blush & TheBalm Down Boy – Excellent Combo!My Profile


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