Have You Been Wowed by Benefit Hello Flawless Oxygen Wow Liquid Foundation?

by lyn on June 18, 2012 · 15 comments

in Benefit, Foundation

As usual, I have been on the hunt for that foundation. You know, the one which ought to achieve Holy Grail status? Since the day I started using makeup as a teenager, I have yet to find a foundation that screams “Hallelujah!”. Sure, there are a few that have come close to being perfect, but still not quite.

benefit oxygen wow

After reading many, many online reviews on Benefit Hello Flawless Oxygen Wow liquid foundation, it was only a matter of time that I caved in to see what the fuss was all about. I guess most of the excitement came from the fact that this foundation was Benefit’s first ever liquid foundation and it took 3 years for them to come up with the right formulation.

One thing I need to address… what the heck is “oxygen wow”? I understand one of Benefit’s marketing strategy is coming up with fun and quirky names for their products, but “oxygen wow” is just a little silly-sounding to me. Do they mean that the foundation is infused with oxygen? Well, that element is sort of freely available and surrounding us. I can’t understand what’s with the big hullabaloo on oxygen.

benefit oxygen wow

Okay, dodgy name and marketing ploy aside, how does the foundation actually perform? The liquid foundation comes in a rather cute box with more blurb extolling the virtues of “oxygen wow” (I’m surprised they have not trademarked it yet). I like that the foundation is housed in a clear plastic bottle with a pump. If you have read my previous foundation reviews, you’ll know I love pumps.

The consistency of the liquid is light and a little runny. It is an oil-free formula, which is good news for oily-combination skin folks like me. It provides light to medium coverage and that’s the usual type of coverage I seek in foundations, so this was right up my alley.

benefit oxygen wow
* foundation worn alone *

The texture feels lightweight, smooth and watery. I do not have my usual problems where foundations can drag on drier areas, and the overall application is relatively simple. I have used both paddle and buffing brushes and even my fingers to apply. It blends easily and provides quite a natural-looking finish with slight brightening qualities, so my complexion looks more radiant.

benefit oxygen wow
* after setting with powder and adding some makeup *

One of the biggest problems I face with any form of foundation is that they tend to slide off my oily t-zone after 3 to 4 hours. Or worser yet, they pool around patchy areas and cake around the drier parts. But I must say that the Benefit Oxygen Wow foundation holds up relatively well in our tropical weather and does not separate when worn. It starts to fade a little after 5 hours or so but it goes off gradually. As long as I blot sometime around mid-day, the foundation still looks all right and my face does not look splotchy.

• Lightweight formula.
• Smooth and easy application.
• Brightening and leaves a radiant satin finish.
• Pump bottle is hygienic and travel-friendly.
• Medium coverage (depending on how much used).
• SPF25 PA+++ protection.

• Does not control oil well (just slightly better with primer).
• Fades off after a few hours.
• Although marketed for most skin types, those with severely dry or oily skin may not like this foundation.
• SPF content may create white cast in flash photography.
• Contains silicones.

benefit oxygen wow

In a nutshell, if you have normal to combination skin, you may like this foundation a lot. I am quite smitten by the lovely finish it provides but am rather bummed that it doesn’t last an entire work day (but I do work very long hours). To me, it is a satisfactory product but not Holy Grail quality, so I suppose the hunt shall continue ;-)

Benefit Hello Flawless Oxygen Wow Brightening Makeup (full name… phew!) can be found at all local Benefit counters for RM130 each. Included in the box is a sample sachet of their POREfessional primer. I would recommend testing out in person so you can find a good shade match. Mine is in “i’m pure 4 sure” Ivory and there are two Ivory shades available, with the other being a bit more yellow based. Also, don’t listen to the sales assistants (SAs) when they tell you it does not contain silicones or that it is made for every skin type. I honestly think most of them are not trained very well or educated about the products (but that’s an issue I face with nearly every SA in Malaysia).

Anyhoo, do drop by and let me know if you have any questions about this foundation. Or if you have tried and liked or disliked it? I’d love to hear what you think :-)

Ingredients List: Aqua (Water), Dimethicone, Glycerin, Phenyl Trimethicone, Isododecane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate / Dicaprate, Pentylene Glycol, Maris Aqua (Sea Water), Phenoxyethanol, Chondrus Crispus (Carrageenan), Silica, Disteardimonium Hectorite, Stearic Acid, Sodium Myristoyl Glutamate, Alumina, Tocopheryl Acetate, Propylene Carbonate, Prolinamidoethyl Imidazole, Saccharomyces Lysate Extract, Ascorbyl Tetraisopalmitate, BHT. [+/- : CI 77002 (Aluminum Hydroxide), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)]. N° 06161/A.


{ 14 comments… read them below or add one }

Paris B June 18, 2012 at 10:19 AM

Have been very curious about this one ever since it launched but never knew if it was out here (plus I dislike the SAs) so I never checked it out. I just realized we share similar foundation shades so (ahem!) you just answered the question which shade I am so I can now get this one! teehee… speaking of foundations, I picked up the Paul & Joe one you reviewed before which is how I know we share the same shade. I must say its really really nice!
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lyn June 25, 2012 at 7:48 AM

Hey PB, The great thing about sharing the same shades is that I only need to look up what you’re using ;-) That P&J foundation is probably the only liquid foundation I can use from their range. In my opinion, this Benefit one is better than P&J as it does meld into skin quite nicely.


Lily June 18, 2012 at 10:53 AM

I’ve been curious about this too but the SAs really manage to put me off. I really wonder if they are trained at all in makeup or are they only hired to sit there and man the counter.Actually, I might be harsh but sometimes they’re of better help if thru didn’t speak :-P
Rant aside, this foundie looks great on you! I might have to just put on ear plugs the next time I’m at the benefit counter and give this a try.
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lyn June 25, 2012 at 7:51 AM

Hi Lily, I totally understand your rant. I can’t stand many SAs because I find they are not very well trained and some of them are downright liars. Thanks for the compliment too! I’d highly recommend checking the Benefit foundation out but you know what, since you already have Perfection Lumiere, Chanel is definitely a better option.


xin June 18, 2012 at 11:02 AM

oooh i have been wondering about how this works! and after reading your review, i guess it’s not something i would love.
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lyn June 25, 2012 at 7:53 AM

Hey Xin, This foundation won’t suit everyone and if your skin tends to be very oily, I won’t really recommend it too. It does not have much oil control and I must use a primer to make the foundation last longer.


Stephanie/Yukaeshi June 18, 2012 at 12:09 PM

As I mentioned on Twitter- I love this! I’m using it in Petal, though. The finish can be a little streaky for me since I’m using my fingers (After application) so it needs a bit more time of evening it out, maybe it’s because of my tinted sunscreen underneath, though :) I like how it really gives a “radiant” look.

I have pretty dry skin but it works well on me, no highlighting any dryness and in fact, amazingly I found that my skin -does- feel slightly softer in the evening after removing it (I didn’t change my skincare regimen) :P How I don’t know haha.

I got mine from the 1U Benefit counter and the SA was OK- not pushy and did not give me a long spiel, likewise the Parkson Pavilion Benefit counter when I swatched a darker colour (Champagne) out of curiousity.
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lyn June 27, 2012 at 7:43 AM

Hi Stephanie, Sorry for the late response. It looks like this foundation is made for you :-) I like the brightening qualities as well and it does have a lovely finish. I’ve been using a beauty blender recently and it works very well with the Benefit foundation.


kahani June 18, 2012 at 3:43 PM

You look lovely! I’ve always had a problem with oxygen-infused products because:
1. The best way to oxygenate your skin is to take a deep breath
2. What is the point of all those antioxidants you’re slapping on if you’re going to blast oxygen at your face?
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lyn June 27, 2012 at 7:45 AM

Hey Kahani, I’m not sure if it the foundation is infused with oxygen but the way they have been extolling the virtues of oxygen is just a tad bit ridiculous. Claims aside, it’s still a pretty good foundation though :-)


dom June 19, 2012 at 2:17 PM

Ah bum :( pity this didn’t work out. I swatched it and felt the texture to be similar to my now-beloved Bourjois (pronounced Bor-joi-see, dom-style) Healthy Mix.
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lyn June 27, 2012 at 7:48 AM

Hi Dom, Actually it is working out quite well. It just doesn’t last as long as I would have liked but my skin is rather fickle and I do work long hours, so I think my expectations may have been a bit too high ;-) I love the Bourjois Healthy Mix (both versions) too!


LeGeeque June 24, 2012 at 9:17 AM

Oh yay! PB and you share similar foundation shades. PB and I share similar foundation shades. Hence, you and I share similar foundation shades! Got SO to pick this up for me in KLIA when he flies back to Melbourne, I’ll know exactly which shade to go for then. I don’t need more foundations but I’m really curious about this, thanks for the review. I wonder how this will hold up against my really pale, dry wintry skin :(
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lyn June 27, 2012 at 7:57 AM

Hey Geeque, Hooray for sharing similar foundation shades! I can just look up what you and PB are using too ;-) It will probably hold up better in colder climates and it does meld into skin quite nicely. Just make sure to moisturise well before applying the foundation.


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